SEO is a process that helps business stay ahead in the market by making their website rank higher like popular search engines like Google and get noticed. A sound understanding of present- day Search Engine Optimization methods and techniques is crucial to functioning well in today’s online business climate. One way of doing it is by enrolling for SEO Course and getting certified in it.
This article is regarding important SEO trends that you need to know for Google Search Rankings in 2017. Google moves forward quickly as the companies will virtually losses their Google rankings overnight if they failed to up-to-date with the latest new trends in SEO. Thus, making a thought-leading, conversational content littered with semantic and relevant keywords can help in pleasing Google.
Use Of Intelligence Machine
One of the modern and latest SEO trends is Google RankBrain. RankBrain is a pioneering machine-learning artificial intelligence (AI) algorithm that assists in processing search results. It constantly learns how to best serve visitors with the most relevant, authoritative, and trustworthy results available.
Use Of Accelerated Mobile Pages (Amp)
AMP has become one of the SEO trends in 2017. It was invented by Google to support the mobile pages in loading quicker and performing better. It also gives a better experience to the user by outfoxing ad blockers. Since AMP not yet become one of the ranking factors, but, it makes sense to implement for some of the reasons mentioned above.
Link building is not expected to disappear in 2018, but it will be more important than ever to create a strategy that seeks out quality links. There’s no need to aim for new links if they don’t add value and help you build an authority in your target niche.
User experience for SEO will become even more crucial in coming years. Google has made it clear that the focus is on the user and this should make more sites deliver a smooth UX for their visitors. A good user experience increases the chances of people engaging with the pages that they visit. This helps search engines discover which pages are more useful for people, favoring them over others.
Voice Search And Digital Assistants
Voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of digital assistants has presented a growing market that can change the way search queries are performed. According to Google, 1 out of 5 searches already come from voice queries.
As accuracy improves in digital assistants, there will be more people using voice search from their mobile devices, seeking for quick and relevant answers.It becomes important to research the voice user intent will provide more accurate results, helping the algorithms provide the best answer.
Personal branding which is a part of SEO trends is an absolutely vital practice to stand out among the companies in the same industry. It highlights a real person as the face of your company. Therefore, personal branding is a powerful tool and instrumental in securing guest post, brand mentions, links, webinars, podcasts, partnerships and of course, customers.